Online reputation is an asset for any company. It takes a company on the verge of success, while negative reputation can harm a company to a great extent. Every business owner should understand the power of positive online reputation. Taking right measures at the right time to uphold online reputation for a company will definitely bring terrific success.
Online reputation management or ORM has been termed as one of the most difficult aspects of SEO. It is not possible to build positive online reputation overnight. SEO service should collaborate with company vision, mission and ethics. Along with SEO services, a company has to put stress on its reputation in real time. It must enhance client or customer experience and communication with them.
Why Online Presence Matters?
With more than 2.2 billon online users, you cannot ignore the value of online presence and good reputation in today’s era. Remaining ignorant on this case would give you clients or competitors a handy opportunity to surpass you.
A single negative comment in the search result can cause immense loss of potential clients or customers. So, not just online presence, positive online presence is important for the following reasons:
- 70% of local customers use internet to find the product or service that you feature.
- 69% local customers or clients read online reviews before buying a product or opting for a service.
- More than 60% online users find the online reviews to be unbiased and trustworthy.
- 49% potential buyers opt for the businesses that have thoroughly good reviews on internet.
- Potential buyers like to read 10-15 online reviews before making up their minds on buying a certain product.
How to Track Negative Reviews?
For tracking negative feedback and reviews upon your company, you can simply use Google Alert tool. This is a simple to use and user-friendly tool that provide instant alert on email of the company owners when their business receives negative reviews.
How to React on Negative Reviews?
If negative reviews are authentic,you need to be careful with your reactions. Your first preference should be discussing with that particular customers for solving the issues. If the issue is not resolvable, you must assure your customer that in future such incidents would not take place. Be polite, sincere and honest to your customers.
Pushing Down Negative Reviews
So, we have discussed how to react on a negative review. Polite, sincere and honest reaction to customers help to some extent, but it does not earn positive online reputation. For positive online reputation, you need tactics and strategies to push down negative comments on search results. Some of the possible and proven successful tactics are:
- Local SEO
- Social media campaigning
- Blog networking
- Positive feedbacks and review writing
- Enhancing online reputation management activities
- Article marketing
- Press releases on latest product launch, events, etc.
Online Reputation Management (ORM) is a critical thing, which needs to be planned and executed with precision. This is why it is imperative that one should find a good, reliable and robust service provider.