Defamation is the way that can harm the reputation of a person. The act of defamation is something that harms the reputation of the person and his nature. People or company generally engages in this kind of act to attack the opponent and win the competition. An act of defamation is known to hurt the company’s reputation and legal issues arise related to it. This kind of defamation act is done generally to show the opponent as lower. This is a punishable offence and can often call for imprisonment.
Why we remove internet defamation?
With the advent of the internet it has become easier for people to communicate. People had used this platform extensively to reach to the population. The companies have made online advertisement to reach out to the customer base early. People do not waste their time today in watching commercial ad; rather they prefer to search in the internet to look for their purpose. Any kind of false remark can hamper the companies profile and sale. Google search engine are known to show the search results to the customer. People can vary the reviews and ratings before buying the product and services. People do not go to the links that appear below the list. The reason for featuring them below the list is the negative feedbacks and customer complains. The reputation gets hampered when there is any type of misdeed from the company. Deeds of the company may have CSR activities included in it. Company takes up many CSR activities to reach people and the society. Any kind of problem and misbehavior from the employees of the company makes the misdeed. The news of their misdeed features in the social media. They can become viral any moment.
What is purpose of online reputation Management Company?
But these activities are not done by the company every time. Sometime the opposition company makes these false rumors for the company. They do this kind of activity to hurt the reputation of the company. To take away the customer focus is their sole target. When this kind of act is proven they ask for a case of defamation for the company who did that towards them. This act of defamation must be handed well and it asks for legal actions. The most severe action that can be taken against them is imprisonment. So the company must be careful about any such activity and call for action. It is always not possible for the officials to look after the false rumor made against them. A team is required who looks after the company reputation and the deeds they perform. They also monitor the customer feedbacks and takes action against them. The companies take the issue of defamation and notify the officials about the deed. Their sole purpose is to make them aware of the condition. Thus monitoring the defamation activity can help the company to regain its customer base. Action can also be taken against the offender. Thus this activity must be done by every company to protect their status.